How to choose the colour of your suit according to your skin tone

Alan Flusser, the eminent American menswear designer, once said: “One of the most important – but least understood – functions of male attire is to lead the viewer’s eyes toward the face … When the face is surrounded by tonalities that invigorate and illuminate its presence, its ability to provoke immediate and marked reactions is amplified.”

You probably think that as long as the colours in your outfit complement one another, you’re fine. That’s what “matching” is all about.

Think again.

One thing you may have overlooked: the colour contrast between your facial features (including your hair). To look your best, it’s important to identify the contrast level between your facial features and create a similar contrast level for your outfit. Most of us at some point in time in our sartorial journey, probably would have thought to ourselves – The guy on Instagram looks amazing in that outfit. I wonder if I can pull it off too. Thankfully identifying your contrast level isn’t as daunting as you think it is (it is in fact quite mathematical).

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